Direct Mail
Tax season ahead? Big holiday sale coming up? Discounting last month’s inventory?
Direct mail is proven to be one of the most cost-effective forms of advertising!
We can handle all your direct mail marketing needs!
Targeted Data List Acquisition:
We work with list brokers to reach your potential customers. We can target customers by location, demographics, income levels, interests, hobbies, auto ownership, subscriptions, Congressional districts, radius proximity, and more.
Market Strategy Planning:
We can help you get on track to a solid marketing plan. Identify potential markets and potential audiences. Refine your data collection tools. Get assistance with competitive analysis. Be more competitive in your market.
Saturation Mailing Lists:
Get big discounts by mailing to nearly everyone in a postal carrier route, rather than a targeted list.
Snapshot Targeting:
We can take your best customers and find people who are identical. You get better results.
Data Maintenance:
All mailing lists are run against the National Change of Address Database to ensure deliverability. Addresses are corrected and standardized.
Duplicate Removal:
A money-saving feature! We take your list and look for duplicates so you don’t target the same people twice. This also keeps your customers happy.
Form & Envelope Printing:
We can help you design forms, envelopes, letterhead or postcard shells, and have them printed in quantity.
Pre-Sorting for Postal Discounts:
We use the latest USPS certified software to pre-sort your data for the greatest postal discounts.
Printing, Addressing, Folding & Inserting:
We can print and mail postcards, letters, flyers, flats, and more.
Personalization & Variable Data Printing:
Studies show personalized pieces of mail get more attention and a higher response rate than generic mailings. We have the ability to print different information for different customers.
Customer Retention Mailings:
We can revive your dormant or stagnant customer list by getting your branding out there again, reminding people who you are, and helping you retain your customers.
Response Tracking and Analysis:
You can track almost every piece of mail you send.
Multi-effort Mailing:
Team up with one or more complementary businesses on one mailing. If you’re a realtor, team up a mortgage broker. If you’re a mechanic, team up with an insurance agency. If you’re an auto dealer, team up with a bank. Get all the businesses in your strip mall together. We can print 4-12 advertisers on one postcard!
Multi-Channel Marketing:
Direct mail is an important piece of a complete marketing campaign. Check out our Services page – Blue Star Business Services can combine your direct mailing with newspaper ads, email campaigns, website banner ads, social media ads, and more. We can build a website for your business, brand or campaign and distribute your printed publication.
